Pride/Ferrell's Foundations of Marketing, 6th Edition plus 4-months instant access to MindTapTM Marketing. by William M. Pride, O. C. Ferrell
Pride/Ferrell's Foundations of Marketing, 6th Edition plus 4-months instant access to MindTapTM Marketing. by William M. Pride, O. C. Ferrell PDF, ePub eBook D0wnl0ad
This digital product access is for courses that are 6 months or less.This ebook bundle includes a perpetual licence for an ebook copy of Pride/Ferrell's Foundations of Marketing, 6th Edition plus instant access to MindTap™ Marketing for 6 months.
Popular with students from all backgrounds, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
After purchasing this product, Amazon will e-mail you an Access Code and redemption instructions for this online content. In some cases, you may also require a course code from your Instructor. Please consult the e-mail for additional details on redeeming your code and accessing the online content.
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